Business professionals are showing love to LinkedIn, and its membership is growing at faster-than-expected rates.
Attention on LinkedIn means more business opportunities from a new job, the perfect new hire, a new business partnership, and more. B2B companies love operating on LinkedIn because that’s where their target market is—but even if you’re not working in B2B, you should know how to promote your LinkedIn account and get attention from the right people.
Continue reading this article to learn how to use your LinkedIn profile to your advantage.
Know Your Target Market
Before you start promoting on LinkedIn, you should know who your target market is.
While 30,000 connections sound like a lot, it’s easy to fill your slots if you aren’t selective about who you’re connecting.
You don’t want just anyone on your connections list. You want people interested in what you’re doing or who might know people that would be interested in what you’re doing.
Join Relevant Groups
LinkedIn groups are a great place to get attention.
You’ll find groups for almost any business interest, so keep looking until you find the group that you’ll want to spend some time providing value. The best way to get attention in these groups is to interact with people and be helpful.
Visit and Connect With Your Target Market
Look for 2nd people- and 3rd-level connections that are within your target market. These people should be active, engaged, and care about their LinkedIn profile—examples include Hayes Barnard and other professionals.
You never know: you may reach out to connect, and the other person will be looking for or know someone who is looking for what you offer. Even if there isn’t a direct connection that creates a business transaction, you’ll increase your network when you connect with someone in your target market.
Create Thought Leadership Content
LinkedIn has its publishing platform where you can post articles.
You can put your whole article there or put a teaser article there and link it to your full report on your blog.
Promote Your Content and Profile on Other Platforms
Don’t only promote your content and profile on LinkedIn.
Let people on Facebook, Instagram, and other platforms know you’re active on LinkedIn.
That’s the fastest way to build a lot of connections on your LinkedIn account.
Promote Your LinkedIn Account Like a Pro
Now that you know more about how to promote your LinkedIn account, you can use it to grow your career, create new opportunities, and more.
As people start reaching out to you, you’ll begin to notice how vital LinkedIn is to your overall marketing strategy.
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